Now showing items 1-4 of 4

    • Business process management as the main component of improving business efficiency 

      Горба, В. В. (БНТУ, 2020)
      Тhe article touches upon the issue of competent management of business processes as an important component of any business. To manage business processes, it is proposed to use the integrated ABC-EVA system, which allows managers to obtain reliable and comprehensive information about the business at different levels of its functioning. This system also makes possible to analyze ...
      2020-10-05
    • Guerilla marketing as a way to improve advertisment effectiveness 

      Хваленя, К. В. (БНТУ, 2019)
      This article focuses on one of the problems of modern world’s marketing as an important part of doing business, analyzing and describing the deterioration of traditional advertising effectiveness revealed in the “banner blindness” phenomenon. This problem is suggested to be solved by means of gueril la marketing, an advertisement strategy that achieves its goal through ingenuity ...
      2019-08-14
    • Lack of trust in insurance and lemonade’s way to fix it 

      Хваленя, К. В. (БНТУ, 2020)
      The article is devoted to the current problem of the low level of distribution of insurance services in the countries of the former Soviet Union. The objective reasons for the low financial and insurance literacy of the population of Belarus are traced. The article summarizes the practical experience of developing the insurance business by the example of the actions of the American ...
      2020-10-05
    • Компьютерное тестирование по иностранному языку как вид контроля в учебном процессе 

      Жилевич, О. Ф. (БНТУ, 2014)
      Жилевич, О. Ф. Компьютерное тестирование по иностранному языку как вид контроля в учебном процессе / О. Ф. Жилевич // Современные технологии и образование: проблемы, идеи, перспективы : материалы Международной научно-практической конференции (27‒28 ноября 2014 года). В 2 ч. Ч. 1 / ред. колл.: Б. М. Хрусталев [и др.]. – Минск : БНТУ, 2014. – С. 103 - 110.
      2015-01-14